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3 Trends to Improve Your Local Business Marketing in 2019

Stu Coston

Stu Coston

Co-founder

Digital marketing is one fast-paced industry. Let your business keep up by moving on from the trends brought by 2018. It’s time to make the most out of the local business marketing trends this 2019. So, out with the old technologies and in with the new strategies.

Here’s what you should focus on this year.

Content is Still “King”

Content ruled in 2018. It has done so for a long time, but it reigned supreme in the previous year due to the change in consumer behavior. To do content right, stay up-to-date with the latest consumer behavior. The key is to know what your audience wants and needs.

Content Marketing Institute’s (CMI) report proves the efficiency of content marketing online. About 74 percent of B2B content marketers used long-form articles in the last 12 months.

Why is that?

Because it’s what the consumers want. People may have a shorter attention span than goldfish. Despite this, your audience wants content of longer length. They’re not just after what’s interesting; they now prefer high-quality content of value and relevance to their wants and needs.

So, if you want to target the right market and, at the same time, engage a wider audience, improve the content you put on your website.

Chatbots are Now a Need; Not Just an Accessory

In 2018, chatbots have become a trend. This year, however, they have evolved into a norm. In short, every business’ website needs a chatbot to meet the needs of consumers. In fact, the forecast says chatbots will help businesses save more than $11 billion per year by 2023.

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The adoption of chatbots is slower than expected, but by the looks of it, it’s time for your business to have one — if you don’t have one yet. If your website already has a chatbot, you can improve it for better customer experience for your market.

Chatbots are about to redefine the customer service industry. They are useful with customer service tasks. Forget the FAQs (Frequently Asked Questions) tab. Chatbots can answer repetitive customer questions like “Where are you located?”

You can also set up chatbots to schedule sales appointments, make purchases, and help a client close auto loans without the aid of a human. The task of a bot is to work on human tasks while making the conversation more natural.

The intent of chatbots isn’t to replace complex human conversations. They can, however, assist you and your customers. The technology is still improving, but it makes sense for your marketing goals: lower costs and better customer experience.

Let Influencers Get a Wider Reach for Your Business

Social media remains a crucial factor in digital marketing. The existence of influencers on various social media platforms still has a bearing on your ranking in your online presence.

While social media isn’t new, its reach is continuing to grow. The right social media influencer can make all the difference for your online visibility.

Millions of consumers trust social media influencers. Take note, they pay attention to them. In fact, 49 percent of consumers rely on what influencers recommend. So if you want to build your brand, finding a trusted figure with a wide reach can help you.

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Content, chatbots, and influencers should be on your marketing priority list. Keep up with the trends and your business will reap what you sow online.

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