1. You’re missing out on potential impressions
You’re missing out on potential impressions simply by not existing on the web. According to a 2017 BrightLocal survey, at least 54% of people search for businesses online every single month. People who could be finding your website are finding your competitors’ sites all because you’re absent from the equation. There’s one caveat: a bad website will leave a bad impression on people who see it. If you’re patting yourself on the back just because you took the leap and bought a website in 2007, you may want to think again. If you haven’t updated your website since the first iPhone came out, you’re doing more harm than good. Keep your website updated with fresh content or people will leave your website with a bad taste in their mouth.
2. An updated website is a way for people to learn more about who you are
Here’s a retail industry tip: when retailers run big sales, especially large stores, they make sure to put the sale merchandise in the middle or the back of the store. Ideally, the customer will meander through the store on their way to pick up the sale item, and they’re likely to pick up more merchandise in the process. This gives customers the chance to find out what all the store has to offer whether they realize that’s what they’re doing or not. A website offers you some of the same opportunities. You don’t want to bury important information in your website, but simply having a website and putting good content on it will allow consumers to learn more about your company in the process.
Churches have a unique opportunity to communicate information to potential guests through their website. Many first time guests may not feel comfortable asking questions about your church’s beliefs or what opportunities you give them to get involved. Putting this information in an easy-to-read format on your website gives you more opportunity to connect with people. Putting sermons online is another way that people can be more prepared and more comfortable with what is going on when they walk through your doors for the first time.
3. With an updated website you can communicate what matters most
If you’re in sales, you have a 30 second pitch always ready. If you’re in retail, you know why people should shop at your store instead of all the others. If you’re a church, you know what you have to offer to potential guests. The key is getting the information you know into their heads. Your website allows you to communicate that information 24 hours a day, 7 days a week on your front page before you ever come face to face with them. This creates more potential interactions and raises your odds of achieving your goals.
4. Your consumers have an instant way of contacting you
In today’s age, consumers are much less likely to pick up a phone and call you than they are to send you an email. Having a contact page on your website makes you accessible and gives your potential consumers a way to ask you questions, voice concerns, and give your praise. All of these are not only great for PR, but they help your consumers know that you really do care.
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