I’ll put it plainly: if you aren’t using social media to promote your organization, then you are losing out on one of the best resources to build brand awareness, sales, and a following for your organization. Here are five ways to improve your social media in the next month.
1. Create the right type of social media page
Last week we talked about knowing who your target audience is. Once you’ve identified them, do a little bit of research on what social media platforms they’re using. If they’re on Instagram, create an Instagram page. Photographers or other artists need to be on Instagram; get your content out there! If your audience is on Facebook, create a Facebook page. It’s sad to say, but I’ve seen lots of people who don’t know what they are doing create a Facebook profile for their business that is set up as a personal profile, so make sure you create a business page (don’t worry, it’s still free).
While on Facebook, look on the bottom left of your screen. You’ll see a section that called “create” that lists ad, page, group, event, and fundraiser as options underneath it. Click on page, then select the appropriate option on the following page.
2. Be up to date
Your social media page is useless if you don’t have the right information on there. Not all of these may apply to you depending on your organization, but here’s a start on what you need.
- Location, including a way to get directions
- Picture of your physical location if you have one
- Hours of operation
- Phone number (Pro Tip: if you’re a small business and don’t want to list your personal phone number that’s totally ok. With our Goby Gold membership you get your own G-suite account, which comes with the option to set up a Google Voice number)
- What you offer (Do you build cabinets, give kayak lessons, make music, etc.)
- Meeting times (specifically for churches, make sure you include worship times)
3. Be active
One of the biggest keys to building your social media presence is to post frequently and consistently. If people are going to follow you then be sure they’re not wasting a “like” and that you’re giving them content to look at. Be sure to post at least several times a week to build your awareness. If you can’t post multiple times a week, at least make sure you’re producing fresh content every week.
4. Don’t just self promote
Yes, you are building your social media in order to increase sales or awareness, but that doesn’t mean everything you post should be about you. There are a lot of theories on how much self-promotion you should do, but I like the two-thirds rule. It says that two-thirds of your posts should be about things that are going on in your industry or niche that give valuable information to your consumers, and about one-third of your posts should be about what you offer to help make your consumers’ lives better.
5. Become an expert source and a resource
Journalism students in college are told to create their brand as soon as possible. Whatever type of journalist they want to be, they should start sharing posts relating to that field as soon and as often as possible. From there, they are told to create discussion about those topics within their feeds. As they do that consistently, they have branded themselves as the place to go to learn about (insert topic).
This isn’t just for journalists, sports fanatics do the same thing. I know a guy whose social media page I could go to right now to find out all I need to know about Mississippi State University sports. Whether he knows it or not, he has branded himself. You need to brand yourself as the expert in your field. That doesn’t mean you have to know everything about it, but you should be a source of information for anyone looking to learn about your industry.
There’s a lot more to social media management and brand promotion that we’ll get to in the next few months, but this is a good place to start. Let us know what questions you have so we can address them in future blogs!