We All Get Tired

In the weekly fishbulb newsletter that we send out every Thursday morning, I confessed that I have a hard time staying motivated to keep quality content flowing on our Instagram account. I set reminders on my phone. I’ve tried using third party tools like the one’s that Danny Ray mentioned in a recent article. I’ve even tried using Instagram the way it is intended, as a natural, pictorial, digital expression of my normal every-day life.

But sometimes I get tired. I find myself doing the same things over and over. I perform the same searches for the same keywords and hashtags day in and day out. It can quickly feel more like a task and less like doing what you love. And here at Goby, we are all about doing what you love.


Instagram is a different kind of Social Media

As Nate Bolt puts it in an article on TechCrunch, “The real clever part of Instagram is the audience component. Most articles tend to focus on the social or community aspect of the Instagram app, but labeling it a social networking tool is a mistake, because it’s not just social. It’s about having an audience for what you produce, and participating in an audience for other peoples’ photos.”

Instagram has always made it their goal (and with pretty good success in my opinion) to make their platform more personable. It is the profile we go to when we want to find things we care about and see them in a beautiful interface. It requires pictures in every post which allows me to see the expression on your face when you talk about the blowout your infant just had rather than trying to read between the lines of your confusing rant. One of the things that made Instagram so unique was knowing that every post you read was created by a person from within the app and posted manually to their profile. Each post had a hand crafted feel to it that you just couldn’t achieve with Facebook or Twitter.

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Will scheduling posts change the feel of Instagram?

I don’t think so, at least not yet. Right now this change only allows businesses on Instagram to schedule their posts. Personal Instagram accounts are still incapable of scheduling posts (and be using Instagram in accordance with the terms of use). Furthermore, the official support for post scheduling doesn’t extend to ads, nor is it directly available from within the app itself. Instead, the support is being added to Instagram’s API – meaning that social media software applications like Hootsuite, Buffer, Sprout Social, or SocialFlow now have access to the functionality, which they can then add to their own products.

Hootsuite was one of the first to implement the API.

“Scheduling and publishing of Instagram content has been the number one request for our 16 million customers,” said Ryan Holmes, CEO of Hootsuite. “Now, they can manage large volumes of content, multiple team members, and multiple Instagram accounts with ease and security. Hootsuite is excited to launch our new integration with Instagram to help our customers achieve their business goals and succeed with social.”

What this means is that the primary users of this feature will be larger businesses and social media agency’s whose content usually doesn’t feel as cheesy anyways. At least that’s my theory.

But the company noted that these features won’t be limited to businesses in the future.

Instagram says that support for non-business profiles is in the works for an early 2019 release.

What do you think about this change that Instagram is implementing? Will it turn Instagram into “just another Facebook”, or will they be able to pull it off and keep Instagram different? Drop a comment below.

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