You’ve brought your organization on board with social media, but now you need to know how to use it, promote it, and make it worthwhile. There are tons of different ways that you can share your content, but it can get overwhelming. Here are a few tools to help you stay on top of your social media integration and free up more your time to do what you love.
Hootsuite is an all-in-one social media management dashboard that allows you to manage all of your social media accounts from one simple location. You can schedule posts in advance, create focused content streams to stay up to date on what’s happening in real time, and respond to comments and messages across multiple platforms-and you can do it all from your dashboard! They have a variety of plans to fit your needs, and you can start with a limited free plan or their professional plan for $19 a month.
Pro tip: Churches and other non-profit groups get 50% off whatever plan you choose!
If it’s Twitter, it’s Tweetdeck. I rarely use Twitter’s actual website anymore because Tweetback makes it easy to see everything that’s happening at once. Set up in a dashboard layout, Tweetdeck allows you to create streams based on a specific user, a keyword or hashtag, or your account. I currently have a mentions stream, an activity stream, a messages stream, and a user stream that specifically follows Weber State men’s basketball. The best thing, Tweetdeck is totally free.
CoSchedule is similar to Hootsuite, but their bread and butter is scheduling and task management. They integrate WordPress, Google Drive, social media, and more into one place and give you real time analytics along with suggestions on when to post, what’s working, what can be fixed, and how to become better and more relevant. All that integration comes at a price–plans start at $40 a month-but if it can save you time and build your reach it just might be worth it.
Buffer is another dashboard social media management system, but they might have the handle on the most intuitive system out there. The layout is simple and very easy to use and understand, and their scheduling system is top-notch. They also have a browser extension as well as iPhone and Android apps to keep your accounts functioning full throttle from wherever you are. They have a limited free plan and their first paid plan starts at just $10 a month. Just like Hootsuite, nonprofits get 50% off every plan!
Wait, Facebook is a social media platform, not a management system, right? Wrong. Facebook allows you to schedule posts right from your account! This means you can schedule out an entire month or more of your posts for free from Facebook. This can be a great money saver, but it will take a little more time since you can’t post to all of your accounts from here.
Each of these have their key strengths and weaknesses, but they’re all useful time savers. No matter what means you use to do it, I highly recommend batch scheduling your social media posts. Take a few hours and plan out your next three or four weeks of posts, then worry about the ins and outs of running your organization instead of being tied down to Facebook, Twitter, or Instagram constantly.