Blogging is an excellent way to communicate with your consumers. You can share what’s going on in the life of your organization, you can give out valuable information that consumers want to learn, and you can help people learn who you are and what you stand for. Blogs are a favorite media platform for many because they are easier to create than some other forms of content, and they can be consumed easily across many devices. Here are 5 simple steps to help make your blog even better.
1. Identify your target audience
In order to know what to include in your blog, it’s important to know who you’re trying to reach. For instance, our readers come to Goby Creative to find quality tips on strengthening their online presence and creating a brand that people will recognize and trust. What makes them come to us instead of all the other web design companies? They know that we aren’t saying things just to hear ourselves speak, but instead everything we do is centered around helping them take their church, business, or personal brand to the next level online. By doing this, we become a resource for business leaders, pastors, or others who may not have time to do hours of research on various topics, so they come to our blog for help in a quality, concise format.
Identifying who you’re writing to will help you narrow your focus on what topics to write about and how to craft your blog to reach them.
2. Strategize your blog’s word count
Now that you’ve identified your target audience it’s time for you to plan how long your blogs will be. This will vary a great deal depending on who you’re reaching and the goal of your blog. If your goal is to teach your consumers how to do something (say…think visitors first) you might be looking at something in the 700-1,000 word range. If you are exploring the ins and outs of a more specific topic you might stretch into the 1500-2500 word range. A large number of blogs are created to be a quick, informative read that either makes the reader think or give them some insight about a topic. Most of these will be fewer than 500 words. For example, check out http://dcconditioning.com/blog/. Demarco’s post are informative and take less than 5 minutes to read, and he’s a resource for people to learn about all things fitness.
3. Plan your frequency
The length of your blog may be a determining factor in this, but it’s important to plan how often you will post. Consider Dr. Chuck Lawless’s blog http://chucklawless.com/blog/. His posts are short, informative, and thought provoking, and he posts every single day. Here at Goby we are posting one high-quality medium length blog a week. If you don’t have a ton of time, this may be a good place for you to start. If your audience will likely respond better to shorter posts you can use the time spent writing one 800 word post to write a pair of 400 word posts. No matter what length you aim for, be sure to follow this follow this final rule.
4. Be consistent
Consistency is vitally important to the health of your blog. If you post weekly, publish and promote your blog about the same time every week. Here at Goby our goal is to publish our blog every Sunday night at 7:00. If you publish several times a week then aim for the same days each week. Once you pick a length to aim for, be consistent with that length. It’s ok to mix it up every once in a while, but your readers are going to get used to a certain range, so be consistent with it. Doing this will help your readers become comfortable with your posting pattern.
Create an option for your readers to subscribe to your blog so that it drops in their inbox whenever you post. Doing this will ensure that your content is always in front of them, and it helps you spread the word about other things going on in the life of your organization.
All of these tips will help you create a better blog in order to help consumers be better at what they do. This isn’t all there is to it, though. Stay tuned for more information on how to integrate social media, plugins, and apps to your website and blog to take your content, and your traffic, to the next level.