The way your website presents itself to the world will make drive or reduce traffic. This week we’ll discuss a few things that you can do to make your website look top notch from all angles. Here are 3 quick tips on how to take your website’s presentation to the next level.
Site Title/Browser Tab
One of the first thing people see when they search your website is your site title. This is a title that you pick for your website, and it shows up in both the address bar when you search as well as the tab. Our’s is “Goby Creative in Utah – Better Websites, Better Graphics, Better Branding.”
You can see that the title shows up in both the tab and in the address bar when searching. Make sure that you set the site title with your slogan or brand so that people can easily see what you’re all about. Not sure how to do that? We’re going to release a video this week to show you, so stay tuned!
Auto Loading Media
Back in the MySpace days (did you know they still exist?!) you could log on, click on someone’s profile and your speakers would immediately be flooded with that person’s favorite song or playlist. That meant I heard lots of punk rock based on my friends and their issues at the time. Somehow that theme was carried over into websites and ours ears were assaulted constantly. Thankfully this trend has decreased lately, but it’s still worth looking out for.
I hate this even more with autoplay ads. I’ll be listening to music while working on something and all of a sudden I get slapped in the ears with someone talking about how to save money on car insurance.
I’m not saying auto-loading media can’t be done well, but chances are if you’re using it you need to reconsider.
An about page gives you credibility with your audience. They’ll feel better if they can find out who you are and what you stand for, and you should be excited to share that with them. If you’re not, then I have to wonder just how sketchy you are and what you’re hiding. It’s a simple piece, but it makes a world of difference in your presentation and potential trust.